List building techniques for small business

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What is a optin list? And how can this help my online or offline business? Two very good questions. These are questions new business owners are asking themselves or to their web developer. Let?s tackle the first questions.

An optin list is a list of folks who have opted to join your list, could be a newsletter or a membership site. One question I get a lot is ?What will I do with this list?? A very easy straight forward answer. You now have the ability to communicate with these folks, continue giving more answers to what they are looking for. Eventually they might purchase your services, products, join your membership site or purchase your online or offline goods.

If you think about it most large retail stores already have this in place. When setting an account with retailers they will ask for your email address, phone number along with physical address. They can now send you information about their latest offline sale, or maybe shoot you an email regarding a new coupon to use at their store.

One great way to get subscribers is to offer a freebie ebook, or partial entrance to a membership site. Possibly the first 2-3 chapters of your newest ebook in your niche. There is on going debate as to whether this works or not. Many marketers think you will only get freebie seekers. Once they subscribe and get your freebie they will unsubscribe. The majority of these folks are not the kind of subscriber you want anyway, you are looking for long time subscribers as most of these folks are entrepreneur?s who will eventually purchase or possibly ask for further information.

Squeeze pages for Optins

This brings us to squeeze pages where you have your freebie along with a way for a viewer to signup to your newsletter.? I personally do not like the words ?squeeze pages? it sounds uninviting.? Many squeeze pages have OTO?s or one time offers associated with them.? Some have numerous offers before you can get to the actual freebie.? Sometimes you?ll never get to see the freebie until you actually purchase something.? I totally disagree with this type of marketing and it annoys me to no end.

In essence, it?s what millions of online guru?s do and they do it over and over again.? They are basically selling the same stuff to each other.

It is ok to have a squeeze page and only one ?OTO?.? But, your potential subscriber must have access to your freebie almost immediately. Most importantly is what do you have to offer?is your freebie any good? If not you should seriously look into what your are selling!

What about you? Do have any list building techniques that work. Let us know by commenting below. We do not allow ?Nice Post? on comments section it will get deleted.

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